If you aren't familiar with what Double Opt In means, basically it means that when somebody signs up for your list, they will receive an email asking them to confirm their subscription before they are added to your list.
This is a legal requirement in some countries now such as Canada, and we really recommend using this system wherever you are as it eliminates fraudulant email addresses entering your list, and in turn harming your deliverability.
We've made it SUPER easy to get started with Double Opt In....
If you have any questions, we've love to hear from you!
Until next time, here's to your new, improved inbox success :)