If you’re not putting email campaigns at the center of your marketing efforts, then you’re missing a trick.
In fact, even if you are embracing it as a promotional channel, if you aren’t integrating all of your business applications within your email marketing campaigns, you’re losing out on a huge opportunity to grow revenue for your business.
You only need to open your inbox to see that email marketing works. All those newsletters and special offers are stuffing your account because marketers understand the power of eMarketing. You’ll find countless statistics that back this up.
But if you’re going to do email marketing, you need to do it right. An important part of email marketing is about understanding exactly who your customers and prospects are in order to get the right message across at the right time.
One of the smartest ways to do this is by harvesting the stockpile of customer data that’s strewn across all your business applications, and plugging it all into your SEMSblast email marketing account and set client groups based on your customers and prospects. This will give you the extra intelligence needed to make sure that you’re hitting the right customers with the right message.
One of the most powerful types of email marketing integration is with CRM software, where you can harness the data you collect on clients and prospects, and use this to deliver targeted campaigns to them.
Most integrations allow you to sync contact data between the two applications, so that you can ensure that each contact or lead you update in your CRM is changed in the email marketing software too. Most of the top CRMs for small businesses such as Capsule CRM, Zoho CRM, and WorkBooks CRM support integration with email marketing programs.
By plugging your email marketing application into your customer service software, your support agents can see details of exactly which email campaigns have been served to the customer and what actions were taken. This helps customers get a more personalized experience when they are speaking with an agent.
For example, SEMSblast allows you to integrate with Zendesk so that your team can see previous emails alongside a ticket in Zendesk. Likewise, it’s possible to integrate email marketing tools with your live chat software.
Your SEMSblast email marketing solution can be rigged up to integrate with popular Web analytics tools so that you can better track your campaigns.
SEMSblast for instance, includes support for Google Analytics, automatically adding tracking codes to your email campaign URLs so that you can see precisely the impact your campaigns are having in terms of things like traffic and conversions. Klipfolio is another business intelligence app that integrates with a range of email marketing tools, allowing you to use them as a data source. This means that you can combine email marketing metrics with data from other areas of your business and create unique queries to discover patterns through your dashboards.
No matter how you dress it up, mailouts are ultimately about bringing in revenue in the long term. If you’re using SEMSblast email marketing application and have an online store, you’d better make sure that they’re linked up.
SEMSblast include integrations with a bunch of eCommerce platforms such as Shopify, Wix, Moonfruit and Webydo, either directly through the app or by using their APIs. By connecting these applications, you can do things like add customers as email contacts after they make a purchase, get marketing recommendations based on activity in your store, or pull items from your store directly into your email newsletters.
Social media and email marketing are both valuable ways to connect with your customer, but they shouldn’t be regarded as completely separate entities. After all, it’s likely that you’re talking to the same people through both mediums. Generally, you’ll find that SEMSblast email marketing can be very easily connected to Twitter, Facebook, and even Instagram, so you can sync your campaigns. By using SEMSblast campaigns’ stream, you can see reports and share links across social media, then assess how your followers have interacted with your campaign.
The "Lists" stream lets you see the health of your campaigns by tracking open rates and unsubscribes, and when you put the streams together, you’ll be able to conjure up creative social campaigns based around what’s working in your email efforts. It’s worth exploring all of the supported integrations. That way, you can be sure that things are synced and that data you’re collecting on a daily basis goes towards delighting your customers and increasing your lead conversion.
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